Google AdSense is probably one of the most popular revenue generators in the Web. We hear the stories about bloggers-genies, who manage to turn their blogs into cash machines overnight. However, it’s not that simple to find the actual tips, which stick to Google policies, might increase your revenues and don’t try to trick out the readers of your blog or weblog.
Google AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor. Keep it mind that it is prohibited to click your own ads. Opening your own blog or weblog is not. You may open your blog ot weblog as many as you can but do not even try to click your own ads otherwise you will get banned by Google AdSense. However, repeatedly reload your page to jack up page impressions can get you banned. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.”
Google AdSense First impressions count. Be note to put highest CTR on the first ad unit in the HTML code of your blog or weblog. Keep in mind that the first ad unit in the source code is not always the first ad unit that your users will see when the page finishes loading in their browser.”
Google AdSense for Content Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page. on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well.”
Google Adsense for Content Format is important for multiple ad units, you can attract visitor by displaying many of Google Ads to make visitor be notice for it. To do so you can place a leaderboard after the last post.”
So the wider formats do best so specifically, the top three formats are the 336×280 that you see on the page; the 300×250 medium rectangle; and then the 160×600 wide skyscraper. The middle, above the fold location performs the best. Best performing ad format is the large rectangle, 336×280. So the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user. You can put upto 3 AdSense units on a page. For short articles, CTR is best when ads are placed just above the content. For long articles, CTR improves if ads are placed somewhere in middle of the content. Go Wide - the large rectangle 336×280 is the best paying adsense format. Google AdSense folks have unveiled another useful feature for Adsense publishers - Section Targeting. The concept is simple but the advantages and possibilities are endless
The second most active placement in terms of click-throughs tends to be the right-hand rail or margin”. “Skyscrapers” and vertical banners do well when placed next to the content in the main body. Square and rectangle ads placed within the center column also do well, provided they are placed in context to the content. Ads placed below the fold tend to perform least well, although that isn’t a hard-and-fast rule.
Many people found that the most success in placing the Google Adsense medium rectangle either right in the middle of the page or in a middle right column as long as it has content above and below the ad unit. Its is fine to use Adsense Ads on a forum however expect a very low CTR
Blend Google AdSense for Content with your site to increase click ratio. You may remove the border by using the same collor for your background. Try to post Google Adsense ads on text rich pages, avoid titles like the ‘Sponsored Links’ and ‘Advertisements’, place Ads above the fold, Match the colors of your ads with the colour scheme of your site.
To remove Public Service Ads (PSA) in Google Adsense develop sufficient good content with keywords, Ensure that META tags like ‘title’ & ‘description’ and the headings tags like h1, h2 etc. have content which matches the rest of your site.”
“Section targeting uses certain html tweaks to force the google adsense bot to focus on specific content. Section targeting is the latest and most effective addition to AdSense”.
Over the weekend, I decided to change the number of ads units on my blog based upon where the traffic is coming from. I have a small PHP function that checks to see if the referrer is a search engine, and if it is, I display and additional 2 ad units. My Adsense revenue increasing by 284% on Saturday, Sunday and Monday!”
A number of factors come into play when AdSense tries to determine what the page is about: The URL of the page, the page title, the anchor text of links, the keywords that appear most frequently within the page, search engine queries that lead to the page or to another page that links to the page
Ask yourself if you are willing to compromise your blog’s layout and over-all feel by adding ads in them. Look at your traffic and see if it’s enough to draw the crowd. Make good use of the Ad Channels.
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